Why You Need To Leverage on Social Media Social media really doesn't need much convincing for any ... business owner, entrepreneur or brand to consider. The stats are staggering: 83 percent of Americans have a social media account. 48 percent of Americans have interacted with companies or institutions on at least one social media network. 41 percent of Americans say it’s important that the institutions they engage with have a strong social media presence. Of those Americans who have a social media account, 28 percent would rather engage with a brand/organization on social media than visit a physical location. 59 percent of Americans who have a social media account agree that customer service via social media has made it easier to get questions and concerns resolved. Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. Facebook is the most-used app.
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